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GumGaming

Acquisition gets players in the door, CRM keeps them playing. Every GumGaming platform ships with CRM integration wired into your player data, so campaigns and lifecycle flows run automatically.

Key Feature Of Our CRM Integration

Already have a CRM you trust? We integrate it. Starting fresh? We help you pick and configure the right stack for your size and markets. Either way, your CRM is connected to your backoffice from day one, syncing with the bonus engine and reward system so retention runs on autopilot.

Core Features

Player data, segmentation and campaigns, connected directly to your platform.

  • Player Segmentation

  • Campaign Automation

  • Lifecycle Flows

  • Bonus Engine Sync

Know Your Players

Segment by deposits, activity, game preference and VIP level, then act on it automatically.

Retention By Design

Welcome, reactivation and VIP escalation flows run in the background, without manual work.

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WHAT WE DO?

We Turn Data
Into Retention

We integrate your CRM of choice, or help you configure one, directly into your player database, backoffice and bonus engine.

Segmentation, automated campaigns and lifecycle flows run from day one, welcome, reactivation, churn prevention and VIP escalation.

KEY DELIVERABLES

A Retention Engine Built For You

01

CRM Integration

Your CRM of choice, or a recommended stack, integrated with your player database.

02

Segmentation Setup

Player segments built around deposits, activity, game preference and VIP level.

03

Lifecycle Automation

Welcome, reactivation and churn prevention flows configured and automated.

04

Bonus Engine Sync

Campaigns connected directly to your bonus engine and reward system.

WHAT'S INCLUDED

Everything You Need

  • Custom CRM integration
  • Player segmentation
  • Email, SMS & push automation
  • Lifecycle flow setup
  • Bonus engine sync
  • VIP escalation flows
  • Churn prevention campaigns
  • Performance reporting

Ready to turn data into retention?

Start a Project

PROCESS

Live In
3 Weeks

From player data to automated retention, fast.

Start a Project
Discover & Plan
//01

Discover & Plan

We review your player data and recommend the right CRM stack and segments.

Integrate & Configure
//02

Integrate & Configure

Your CRM is wired into your platform, backoffice and bonus engine.

Build Lifecycle Flows
//03

Build Lifecycle Flows

Welcome, reactivation, churn prevention and VIP flows are configured.

Launch & Optimise
//04

Launch & Optimise

Campaigns go live, with performance tracked and flows refined over time.

FAQS

Before You Get Started

Yes, we integrate the CRM you trust directly into your player data and backoffice.

We help you pick and configure the right stack for your size and target markets.

Yes, campaigns sync directly with your bonus engine and reward system.

Welcome flows, reactivation, churn prevention, VIP escalation and custom promotions, across email, SMS and push.

Yes, segmentation covers deposits, activity, game preference and VIP level, fully configurable.